Personal agents.
Real business work.

The questions I care about are practical: what can this software take off your plate, and what do you still need to review? A conversation can help you think. An agent can also help prepare the next piece of work: a research brief, a set of drafts, a comparison or a checklist you can review. That’s what I want this site to make easier to understand.

You shouldn’t have to know the technical vocabulary before you can ask sensible questions. What does the agent do? What access does it need? What comes back to you? Where do you still need to make a decision? Those are useful questions whether you’re trying your first tool or building a more involved workflow.

The business background behind this site

I founded OnlineBusiness.com, where my work brings together premium domain names, online businesses and practical ways to build them. A good domain is a starting point I take seriously. It can make an idea easier to explain and give a business a name people can remember.

I believe that advantage can shift the odds in your favor. It still needs a useful product, good execution and a reason for customers to return. That balance is the part I care about: a strong name, followed by the work that makes the name worth trusting.

I helped build Newswire.com, which was acquired by Issuer Direct in 2022. For a founder, an exit means the business you’ve built becomes something another company wants to take forward. Newswire.com is a big part of why I believe a clear, memorable name can give a business a head start.

The name helps people understand what you offer. Then you have to deliver. That’s the combination I’m interested in: a strong domain and a business people find useful.

What I’m working on now

The projects below show where I’m applying that thinking. They’re different businesses, and my relationship to each is different too.

• OnlineBusiness.com: the business I founded and the home of my broader work with premium domains and online businesses.
• Signage.com: a client site I’m working on. I’m applying the same belief in a strong name, backed by useful content and a good customer experience.
• Advertiser.com: one of my own sites where I’m putting this approach to work. The name gives the project a clear starting position; the ongoing business work has to deliver on it.
• PersonalAgents.com: this publishing site. The name tells you the subject. The content needs to help you understand it and make better decisions.

You can read why I build on premium domains for a fuller explanation of that approach. Here, the priority is giving you useful information about personal agents.

Where personal agents enter my own work

I named one of my Hermes profiles “co-founder.” We discuss a roadmap, and it acts on the items we’ve talked through. It has meetings in the morning, mid-afternoon and at night, and pings me when something needs review or approval.

One example was blog-post creation for a client. The profile brainstormed topics, executed our detailed content-writing skill bundle, created five posts in Google Docs and sent me the links for review. I could open the documents, read them and ask for changes if I found issues.

That’s useful to me because the preparation arrives as something I can inspect. I still have to decide whether it’s good enough. The instructions define the work; my review is part of the workflow.

My Hermes co-founder article walks through that example and what a beginner can learn from it. It’s my reported experience, not a claim that every new installation will behave the same way.

My role, and how to read the site

My role here is founder. I bring the business perspective and share my own experience where it is relevant. You’ll see my name on those pieces, rather than scattered across every product page as a seal of approval.

An article with my byline may include a personal account, an opinion or a documentation-based explanation. The distinction matters. A source-backed explanation of a feature doesn’t mean I have personally tested that feature. A suggestion for a first exercise doesn’t mean the site has already run it.

The research methodology explains how the site separates documentation, experience and proposed exercises. The disclosure page explains the commercial context. If you spot something that needs correcting, use the corrections guidance.

Start with the question you have today

If the category is new to you, start with what a personal agent is. If you already have a task in mind, the practical guides will help you describe the inputs, the result and the decisions you want to keep.

The agent directory goes into individual products. Use it to understand their operating models and the questions worth asking before you connect accounts or commit to a setup.

My aim is to make this subject approachable without making it sound effortless. You don’t need to become a developer to see the possibilities. You do need to understand what you’re asking the software to do. That’s where I hope PersonalAgents.com earns its place in your browser.